Digitally mediated work makes organisational communication observable.
Motivation: communication as design
Conway’s Law
Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure.
Melvin Conway (Conway, 1968)
The memo that restructured Amazon
Bezos (2002): reorganise around communication bottlenecks, not org-chart habit.
Conway: systems copy the communication structures of the organisations that build them (Conway, 1968).
Inverse Conway: reshape communication so the desired architecture can emerge (Skelton and Pais, 2019).
From channels to topography
What Shannon does not explain
Information theory: what can pass through a given channel.
It takes senders, receivers, and links as given.
It does not explain why that structure exists, or how it should change.