Artificial Intelligence and Commercial Applications

Recent Developments, Future Directions, and the Atomic Human

Neil D. Lawrence

CEIBS Global CEO Programme, Møller Institute, Churchill College, Cambridge

Opening: Commercial Advantage in the Age of Intelligent Machines

Today’s Arc

  • What AI is — and what it is not
  • Commercial applications and organisational change
  • Recent developments and future directions

Part 1: What AI Is (and Isn’t) for Commercial Leaders

Information and Embodiment

Claude Shannon

Embodiment Factors

bits/min billions 2,000
billion
calculations/s 		~100 a billion
embodiment 20 minutes 5 billion years

Communication Bandwidth

  • Human communication: walking pace (2000 bits/minute)
  • Machine communication: light speed (billions of bits/second)
  • Our sharing walks, machine sharing …

For sale: baby shoes, never worn

Homo Atomicus

  • Where we have homo economicus the machine can step in.
  • Quantitative vs Qualitative gap
  • Homo atomicus is …
    • Not in A-level results
    • Not in hospital waiting lists
    • In the quality of human interaction

Discussion 1

Discussion

  • Where is the indivisible human contribution in your organisation?
  • What would you not automate, even if you could?

Part 2: Commercial Applications and Organisational Change

The Attention Economy

  • Human intelligence is locked-in
  • This makes it a bottleneck

Herbert Simon on Information

What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention …

Simon (1971)

Institutional Character

Bezos memo to Amazon in 2002

The API Mandate

  • All teams will henceforth expose their data and functionality through service interfaces.
  • Teams must communicate with each other through these interfaces.

  • There will be no other form of inter-process communication allowed: no direct linking, no direct reads of another team’s data store, no shared-memory model, no back-doors whatsoever. The only communication allowed is via service interface calls over the network.

  • It doesn’t matter what technology they use.
  • All service interfaces, without exception, must be designed from the ground up to be externalizable. That is to say, the team must plan and design to be able to expose the interface to developers in the outside world. No exceptions.

Duality of Corporation and Information

  • What is less written about is corporate structure.
  • This information infrastructure is reflected in the corporation.
  • Two pizza teams with devolved autonomy.
  • Bound together through corporate culture.

Conway’s Law

Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization’s communication structure.

Conway (n.d.)

Amazon and Agility

  • Company prides itself on agility.
  • Operates through a system of devolved autonomy
    • Teams have defined inputs and outputs.
  • Corporate culture bonds them togethether.
    • Customer obsession
    • Ownership

Cambridge

  • Over 800 years old.
    • Less commonly thought of as agile.
    • Reliable institutional character.
    • Amazon in comparison is more mecurial.

Organisational Data Science

  • Claim:
    • For data driven decision making to work there must be an interplay between institutional character and the information infrastructure.

Cultural Transplant

  • Claim:
    • Transplanting another organisation’s decision making infrastructure directly leads cultural rejection from the new host.

How Information Flows in Organisations

Hub-and-Spoke

Peer-to-Peer

More Information Topography

Information and Money Flow Together

Training and Culture as Hub

Trust, Autonomy and Embodiment

  • Trust is not a slogan
  • Trust is an infrastructure
  • Autonomy depends on Trust
  • Trust depends on shared culture

A Warning from Commercial Automation

The Horizon scandal

Where Superficial Automation Fails

Superficial Automation

  • AI enables automation of surface-level tasks
  • Examples: Email writing, document summarization
  • Risk of losing deeper value in the process

Hidden Value

  • Email writing builds relationships
  • Documentation creates institutional memory
  • Human pauses enable reflection

The Automation Challenge

Good Process Drives Purpose

Two Types of Stochastic Parrot

Discussion 2

Discussion

  • Map one critical information flow in your firm
  • Where are the human bottlenecks?
  • Where would AI help — and where would it create risk?

Part 3: Recent Developments and Future Directions

Recent Developments

  • Generative AI as a human-analogue machine (HAM)
  • Information amplifier — not a substitute for judgment
  • Organisational models designed for the old interface become obsolete

The MONIAC

Human Analogue Machine

HAM

HAM

Networked Interactions

Question Mark Emails

Executive Sponsorship

  • Direct sponsorship from the most senior executive.
    • This has a cultural effect as well as a direct effect.
  • Bring about through involvement
    • develops understanding of capabilities of data science in exec team.

Pathfinder Projects

  • In executive context: an important project that is interdepartmental.
  • Should involve the CEO, CFO, CIO and data science team (or equivalents).

The Productivity Question

Productivity Flywheel

Attention Reinvestment Cycle

Supply Chain of Ideas

  • Ideas flow from creation to application like physical supply chains
  • Parallels with traditional economic supply chain management
  • Particularly relevant for IT and AI solutions

Supply Chain of Ideas

  • Current imbalance between supply and demand sides
    • Mismatch between macroeconomic interventions and microeconomic need
  • Over-Focus on solutionism
    • technologies/companies
  • Under-focus on real-world needs … disconnect between government and citizens … disconnect between companies and customers

Supply Chain of Ideas

  • Need to map idea problems demand to idea supply
  • Need to understand … problems (demand) … current “stock” of solutions (supply)
  • Requires active management of idea resources
  • Shape supply to meet demand

Future Directions: Opportunity and New Forms of Debt

Agentic Debt

  • Agentic AI could pay down technical and intellectual debt.
  • But it can create agentic debt: delegation without authority/authorship

Agentic Debt

  • Delegation of workflows without crisp boundaries.
  • Agentic debt is about unsafe or illegible delegation.

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Strategic Priorities for Leaders

  • People first, not AI first
  • Redesign information flows before buying tools
  • Keep human judgment in high-consequence decisions
  • Watch for agentic debt as systems begin to act

AI cannot replace atomic human

The Commercial Imperative

  • Human attention is the differentiator
  • Adapt human capital — do not only automate tasks
  • Use AI on hard problems, not only on easy ones

Wicked Problems

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Close

Takeaways

  • Commercial progress is harnesses + small models on cognitive toil
  • Good Regulator: minimise so judgement can still model the system
  • Advantage sits in the atomic human contribution
  • Agentic debt accrues when regulation runs without a live model

Questions

  • What will you stop automating?
  • What will you redesign first?
  • Where should human judgment remain non-negotiable?

Thanks!

References

Conway, M.E., n.d. How do committees invent? Datamation 14, 28–31.
Lawrence, N.D., 2024. The atomic human: Understanding ourselves in the age of AI. Allen Lane.
Simon, H.A., 1971. Designing organizations for an information-rich world. Johns Hopkins University Press, Baltimore, MD.