The Data Farm


at Westwoodside Primary School, Nether Gate, Westwoodside, Doncaster on Mar 13, 2015 [pdf]
Neil D. Lawrence, University of Sheffield



Like Hansel and Gretel’s breadcrumbs into the forest we leave a data trail of data-crumbs wherever we go: social networks, mobile phones, hospital visits, credit cards and loyalty cards. Our every move is being watched! The data-crumbs are seeds of information but what results from them… is it a jungle with dangers lurking or a productive farmyard? And if our data is being farmed, where does all the produce go?

This edition of the talk was given to an age group between 8 and 10.