A popular approach to collaborative filtering is matrix factorization. In this talk we consider the “probabilistic matrix factorization” and by taking a latent variable model perspective we show its equivalence to Bayesian PCA. This inspires us to consider probabilistic PCA and its non-linear extension, the Gaussian process latent variable model (GP-LVM) as an approach for probabilistic non-linear matrix factorization. We apply out approach to benchmark movie recommender data sets. The results show better than previous state-of-the-art performance.