The Data Farm


at Sheffield Festival of Engineering and Science, Jessop West Exhibition Space, Jessop West, University of Sheffield, 1 Upper Hanover Street, Sheffield S3 7RA on Mar 5, 2015 [pdf][jupyter]
Neil D. Lawrence, University of Sheffield



Like Hansel and Gretel’s breadcrumbs into the forest we leave a data trail of data-crumbs wherever we go: social networks, mobile phones, hospital visits, credit cards and loyalty cards. Our every move is being watched! The data-crumbs are seeds of information but what results from them… is it a jungle with dangers lurking or a productive farmyard? And if our data is being farmed, where does all the produce go?